At the core of our success is our reputation for delivering actionable insights based on a deep understanding of both our research subject and our client's business needs.

While we have one research philosophy, we have many tools to implement it.  The finesse of our qualitative research is matched by the technical prowess of our quantitative.

All projects, big or small, harness the entire organizational experience of QRI International. Our clients always benefit from a team-based approach that ensures well-planned research, quality execution, and informed analysis. We promise to not only enlighten you with our insights, but to inspire, empower, and leave you ready to advance in the marketplace.



QUANTITATIVE PRODUCTS

Line-Op

How do you make room in your line-up for innovations?  What's the best line-up for specific retailers?   Optimize your portfolio.

 

Needs Mapping

Visualize what different demographic groups in your target want from your category, and where each brand fits.

 

Market Slice

Understand the different ‘slices’ of your target market, and what makes them tick.

 

Decision Hierarchy

What's most important to your target consumer when they are making choices in this category?

 

Advanced Tracking

Gain an edge in understanding your brand health and the effectiveness of your advertising

 

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Organizational Intelligence

Utilize your staff as a grassroots early-warning detection system for consumer trends, issues and opportunities

 

Conjoint Analysis

Apply this advanced procedure to optimize your product's bundle of features

 

Job Applicant Tracking

Continuously measure online job applicants, their attractors, and results of the hiring process

 

Employee Satisfaction

Understand your employee basis and factors contributing to retention

 
Custom

Quantitative research studies creatively designed to meet your very specific needs

 

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QUALITATIVE PRODUCTS

Consumer Insight

What makes your target consumer tick? Discover brand-relevant insights that make a difference.

 

Category Appraisal

What do target consumers look for in your category, and where do different product types and brands fit in?

 

Brand Portrait

What does your brand stand for in your target's eyes and how does this fit into the current category context?

 

Inception Inspection

Research to aid new product development at all stages from idea generation through positioning.

 

Advertisement Assay

Understand the emotional impact and communications of creative that is in development or under consideration

 

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Mega Groups

We’ve developed the ideal approach for adding the power of quantitative to the finesse and depth of qualitative

 

Multicultural

Gain insights into the changing face of the community.  Conducted in language when appropriate

 
Custom

Qualitative research studies creatively designed to meet your very specific needs

     
 
 

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